Το τμήμα στο 43ο Συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC).

    Το τμήμα στο 43ο Συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC).

    Με πληθώρα ερευνητικών άρθρων συμμετέχουν μέλη του ακαδημαϊκού προσωπικού και υποψήφιοι διδάκτορες του τμήματος στο 43ο συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC 2014) που διεξάγεται στη Βαλένθια από 3 έως 6 Ιουνίου με θέμα: Paradigm shifts & Interactions.

    Tο τμήμα συμμετέχει με ερευνητικά άρθρα στις ενότητες του συνεδρίου,"Advertising, Promotion & Marketing Communications","Modelling & Marketing Analytics","Services Marketing","Social Responsibility & Ethics", "Consumer Behaviour", "Marketing Strategy" και "Sales Management & Personal Selling".

    Συγκεκριμένα θα παρουσιαστούν τα ακόλουθα άρθρα:

    • Introducing Differential Evolution to Product Assortment Planning: Optimizing Variety and Service Levels of Private Labels in Retail Product Portfolios.

    Charalampos Saridakis, University of Leeds
    Stelios Tsafarakis, Technical University of Crete, Department of Production Engineering and Management
    George Baltas, Athens University of Economics & Business, Department of Marketing & Communication.

    Product Assortment Planning,Differential Evolution Algorithm,Private Label.

    • Cause Involvement and Brand-Cause Fit as Determinants of Consumer Responses to CRM Campaigns

    Zoi Anagnostidou, Business College of Athens
    Solon Magrizos, Athens University of Economics and Business.

    Cause-Brand Fit,Cause Involvement,CRM.

    • Green Marketing Orientation: Introducing a New Construct

    Karolos - Konstantinos Papadas, Athens University of Economics and Business
    George J. Avlonitis, Athens University of Economics and Business
    Kalipso Karantinou, Athens University of Economics and Business

    Green Marketing,Green Marketing Orientation,Environmental Orientation

    • SME CSR and Performance: The Moderating Role of Stakeholder salience.
    Solon Magrizos, Athens University of Economics and Business
    Eleni Apospori, Athens University of Economics and Business
    Csr,Smes,Stakeholders
    • Tracking the Evolution of Theory on Marketing-Sales Relationship: Past, Present and Future

    Konstantinos Lionakis, Athens University of Economics and Business
    George Avlonitis, Athens University of Economics and Business

    Marketing-Sales Relationship,Systematic Review

    • A Multilevel Investigation into the Impact of Servicescapes on the Service Encounter

    Kalipso Karantinou, Athens University of Economics and Business
    Kostas Kaminakis, Athens University of Economics and Business
    Spiros Gounaris, University of Strathclyde Business School

    Servicescapes,Hierarchical,Ocb
    • Perceived Servicescapes: A Configural View & Implications for Behavioural Intentions
    Christos Koritos, Alba Graduate Business School at the American College of Greece
    Spiros Gounaris, University of Strathclyde
    Kalipso Karantinou, Athens University of Economics & Business
    Servicescape,Consumers,Configural Approach
    • Social Values and Bandwagon Motivations in the Context of Luxury Consumption

    Kostas Kaminakis, Athens University of Economics and Business
    Spiros Gounaris, Strathclyde Business School
    Kalipso Karantinou, Athens University of Economics and Business
    Boukis Achilleas, University of Sussex

    Luxury Consumption,Values,Bandwagon
    • Metaphor Meeting Sex Meeting Guilt: Instances of Metaphor in Sex Appeal Ads and Their Impact on High and Low Sex Guilt Consumers’ Reactions

    Ioannis G. Theodorakis, Athens University of Economics and Business
    Vlasis Stathakopoulos, Athens University of Economics and Business
    Androniki Katarachia, TEI of Western Macedonia
    Efthymia Kottika, Athens University of Economics and Business

    Metaphor,Sex Appeal Ads,Sex Guilt

    • The Morality of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving Into Consumers’ Cognitive and Ethical Considerations Dependent Upon Their Need to Simplify

    Vlasis Stathakopoulos, Athens University of Economics and Business
    Ioannis G. Theodorakis, Athens University of Economics and Business
    Androniki Katarachia, TEI of Western Macedonia
    Efthymia Kottika, Athens University of Economics and Business
    Konstantinos Kottikas, Athens University of Economics and Business

    Metaphorical Erotic Ads,Ethical Judgments,Personal Need For Structure
    • The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: The case of Greece.
    Aysegul Ozsomer, Koc University

    Markos Tsogas, University of Piraeus
    Paulina Papastathopoulou, Athens University of Economics and Business (AUEB)

    Crisis,Marketorientation,Exploitation
    • Characteristics on Market Orientation's Components in SMEs (Poster Session, Track: Marketing Strategy / Relationship Marketing)

    Efthymia Kottika, Athens University of Economics and Business
    Vlasis Stathakopoulos, Athens University of Economics and Business
    Ioannis G. Theodorakis, Athens University of Economics and Business
    Konstantinos Kottikas, Athens University of Economics and Business

    To πρόγραμμα του συνεδρίου.