Το τμήμα στο 43ο Συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC).

Το τμήμα στο 43ο Συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC).

Με πληθώρα ερευνητικών άρθρων συμμετέχουν μέλη του ακαδημαϊκού προσωπικού και υποψήφιοι διδάκτορες του τμήματος στο 43ο συνέδριο της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC 2014) που διεξάγεται στη Βαλένθια από 3 έως 6 Ιουνίου με θέμα: Paradigm shifts & Interactions.

Tο τμήμα συμμετέχει με ερευνητικά άρθρα στις ενότητες του συνεδρίου,"Advertising, Promotion & Marketing Communications","Modelling & Marketing Analytics","Services Marketing","Social Responsibility & Ethics", "Consumer Behaviour", "Marketing Strategy" και "Sales Management & Personal Selling".

Συγκεκριμένα θα παρουσιαστούν τα ακόλουθα άρθρα:

  • Introducing Differential Evolution to Product Assortment Planning: Optimizing Variety and Service Levels of Private Labels in Retail Product Portfolios.

Charalampos Saridakis, University of Leeds
Stelios Tsafarakis, Technical University of Crete, Department of Production Engineering and Management
George Baltas, Athens University of Economics & Business, Department of Marketing & Communication.

Product Assortment Planning,Differential Evolution Algorithm,Private Label.

  • Cause Involvement and Brand-Cause Fit as Determinants of Consumer Responses to CRM Campaigns

Zoi Anagnostidou, Business College of Athens
Solon Magrizos, Athens University of Economics and Business.

Cause-Brand Fit,Cause Involvement,CRM.

  • Green Marketing Orientation: Introducing a New Construct

Karolos - Konstantinos Papadas, Athens University of Economics and Business
George J. Avlonitis, Athens University of Economics and Business
Kalipso Karantinou, Athens University of Economics and Business

Green Marketing,Green Marketing Orientation,Environmental Orientation

  • SME CSR and Performance: The Moderating Role of Stakeholder salience.
Solon Magrizos, Athens University of Economics and Business
Eleni Apospori, Athens University of Economics and Business
Csr,Smes,Stakeholders
  • Tracking the Evolution of Theory on Marketing-Sales Relationship: Past, Present and Future

Konstantinos Lionakis, Athens University of Economics and Business
George Avlonitis, Athens University of Economics and Business

Marketing-Sales Relationship,Systematic Review

  • A Multilevel Investigation into the Impact of Servicescapes on the Service Encounter

Kalipso Karantinou, Athens University of Economics and Business
Kostas Kaminakis, Athens University of Economics and Business
Spiros Gounaris, University of Strathclyde Business School

Servicescapes,Hierarchical,Ocb
  • Perceived Servicescapes: A Configural View & Implications for Behavioural Intentions
Christos Koritos, Alba Graduate Business School at the American College of Greece
Spiros Gounaris, University of Strathclyde
Kalipso Karantinou, Athens University of Economics & Business
Servicescape,Consumers,Configural Approach
  • Social Values and Bandwagon Motivations in the Context of Luxury Consumption

Kostas Kaminakis, Athens University of Economics and Business
Spiros Gounaris, Strathclyde Business School
Kalipso Karantinou, Athens University of Economics and Business
Boukis Achilleas, University of Sussex

Luxury Consumption,Values,Bandwagon
  • Metaphor Meeting Sex Meeting Guilt: Instances of Metaphor in Sex Appeal Ads and Their Impact on High and Low Sex Guilt Consumers’ Reactions

Ioannis G. Theodorakis, Athens University of Economics and Business
Vlasis Stathakopoulos, Athens University of Economics and Business
Androniki Katarachia, TEI of Western Macedonia
Efthymia Kottika, Athens University of Economics and Business

Metaphor,Sex Appeal Ads,Sex Guilt

  • The Morality of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving Into Consumers’ Cognitive and Ethical Considerations Dependent Upon Their Need to Simplify

Vlasis Stathakopoulos, Athens University of Economics and Business
Ioannis G. Theodorakis, Athens University of Economics and Business
Androniki Katarachia, TEI of Western Macedonia
Efthymia Kottika, Athens University of Economics and Business
Konstantinos Kottikas, Athens University of Economics and Business

Metaphorical Erotic Ads,Ethical Judgments,Personal Need For Structure
  • The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: The case of Greece.
Aysegul Ozsomer, Koc University

Markos Tsogas, University of Piraeus
Paulina Papastathopoulou, Athens University of Economics and Business (AUEB)

Crisis,Marketorientation,Exploitation
  • Characteristics on Market Orientation's Components in SMEs (Poster Session, Track: Marketing Strategy / Relationship Marketing)

Efthymia Kottika, Athens University of Economics and Business
Vlasis Stathakopoulos, Athens University of Economics and Business
Ioannis G. Theodorakis, Athens University of Economics and Business
Konstantinos Kottikas, Athens University of Economics and Business

To πρόγραμμα του συνεδρίου.