Σεμινάριο

Writing for peer reviewed journals, Ερευνητικό Σεμινάριο

Το Τμήμα Μάρκετινγκ & Επικοινωνίας σας προσκαλεί σε ερευνητικό σεμινάριο, με εισηγητή τον Dr. Ilan Alon, Professor of Strategy and International Marketing στο Πανεπιστήμιο Agder της Νορβηγίας. 

Η εισήγηση του Dr. Alon έχει τίτλο “Writing for peer reviewed journals” και θα λάβει χώρα την Τρίτη 27 Ιουνίου 2017 και ώρα 15:00-18:00 στο ACEIn (Athens Centre of Entrepreneurship and Innovation), Κεφαλληνίας 46, 2ος όροφος. 

ΣΥΝΤΟΜΟ ΒΙΟΓΡΑΦΙΚΟ ΣΗΜΕΙΩΜΑ ΤΟΥ ΕΙΣΗΓΗΤΗ

Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA. Prior to this, he was George D. and Harriet W. Cornell Chair of International Business and Marketing and Director of the China and the India Centers at Rollins College, Florida, and a visiting professor at Harvard University and Georgetown University. Dr. Alon is the author of Global Marketing: Contemporary Theory, Practice and Cases (Routledge, 2017). 

Alon’s teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others. 

Alon’s research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing in Journal of International Marketing, Harvard Business Review and Corporate Governance: An International Review and books such as Global Marketing (McGraw-Hill, 2012), Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), Chinese International Investments (Palgrave, 2013), Chinese Entrepreneurs (Edward Elgar, 2009), China Rules (Palgrave, 2009), Globalization of Chinese Enterprises (Palgrave, 2008), among other books. 

Alon has consulted both multinational businesses and government organizations relating to marketing and international business issues. Among his clients are USAID, World Bank, Darden, Disney, illy, and Orlando International Airport.