Funded Programs

Title: The COGITA Project - Corporate Social and Environmental Responsibility through Public Policy, as part of the INTERREG IVC programme
Scientific Coordinator of the Greek Membership: ELENI APOSPORI
Duration: 2012-2014
Funding: European Regional Development Fund (co-funding)

Title: RESPONSIBLE MED, "Regional Policies for Responsible Development"
Scientific Coordinator: ELENI APOSPORI
Duration: 2010-2012
Funding: European Commission, European Med Programme 2007-2013 (co-funding)

Title: THE EFFECTS OF SCHEMA INCONGRUENT ADVERTISING INFORMATION ON CONSUMER RESPONSES: THE ROLE OF  SCHEMA STRENGTH AND CONSUMER INVOLVEMENT
Scientific Coordinator: FLORA KOKKINAKI
Duration: 2010-2012
Funding: European Social Fund, HERAKLITUS II

Title: CΟNSUMER BEHAVIOUR RESEARCH NETWORK (COBEREN). Participation in a European University Network for the study of Consumer Behavior on a cross-cultural basis.
Scientific Coordinator: GEORGE J. AVLONITIS
Duration: 2009-2012
Funding: European Commission

Title: SERMANTEQ, Modernization of Educational Curriculums in Mediterranean Universities in the areas of Technology Management and Services Marketing.
Scientific Coordinator: SERGIOS DIMITRIADIS
Duration: 2009-2011
Funding: European Commission, TEMPUS Program

Title: MEASURING BEHAVIOR CHANGE AND LEARNING TRANSFER IN FOOD RETAILING BLUE COLLAR SUPERVISORS USING SJTS: AN INDIVIDUAL DIFFERENCES APPROACH (LEARN)
Scientific Coordinator: MARIA VAKOLA
Duration: 2011
Funding: Basic Research Funding Program - AUEB

Title: AN ANALYSIS OF THE DRIVERS OF CONSUMER-BRAND RELATIONSHIPS
Scientific Coordinator: SERGIOS DIMITRIADIS
Duration: 2011
Funding: Basic Research Funding Program - AUEB

Title: THE MODERATING ROLE OF SCHEMA STRENGTH AND PROCESSING OPPORTUNITY ON CONSUMER RESPONSES TO SCHEMA INCONGRUENT BRAND COMMUNICATION
Scientific Coordinator: FLORA KOKKINAKI
Duration: 2011
Funding: Basic Research Funding Program - AUEB

Title: DIVERSIFICATION AND SPATIAL ADAPTATION OF STORE-TYPE PORTFOLIOS FOR MULTISTORE, MULTIMARKET RETAILERS
Scientific Coordinator: GEORGE BALTAS
Duration: 2011
Funding: Basic Research Funding Program - AUEB

Title: SOURCES AND CONSEQUENCES OF CONSUMER SKEPTICISM TOWARD GREEN PRODUCTS: AN EMPIRICAL INVESTIGATION
Scientific Coordinator: DIONYSIS SKARMEAS
Duration: 2011
Funding: Basic Research Funding Program - AUEB