Current PhD Dissertations

    PhD Student Dissertation Title
    Evstathiou Elpida Privacy, Personalized Advertising and User Experience in Digital Environments.
    Karydou Kyriaki Mainstreaming Gender Equality (GE) in Greek academic and research institutions through Gender Equality Plans (GEPs): Exploring the conditions GEPs can bring GE institutional and cultural changes
    Kontaras Marinos Machine learning models for the prediction, explanation and optimization of the effectiveness of digital advertising
    Metaxas Anagnostis-Alexandros Brand Equity and Valuation: Relevance, Suitability and Effect.
    Benakopoulou Erifyli Nation Branding Revised: a novel investigation utilizing innovative research methods 
     
    Ntzoumanika Paraskevi E-Servicescapes and the Customer Experience: Antecedents and Consequences.
    Papadopoulos Savvas Negotiations and Policy Influencing: Lobbying and Advocacy
     
    Sampanis Sotirios Behavioral Pricing in the Services Sector.
    Sardi Polixeni The Impact of Resilience in Consumer Behavior.
    Chantzi Anastasia-Kleo Building Team Resilience to drive performance in Hybrid Work settings
    Chousmekeridou Rafalia-Fotini HR Analytics, Operational Performance and Business Outcomes.