Completed Phd Dissertations
Doctor | Dissertation Title | Year |
---|---|---|
Magrizos Solon | Corporate social responsibility and SME Financial Performance. | 2015 |
Papista Erifili-Vasiliki | An investigation of quality and identification in the relationship between consumer and environmentally friendly brands. | 2015 |
Anagnostidou Zoi | Attitude-based versus attribute-based consumer decision making: the role of accessibility, diagnosticity, motivation and opportunity. | 2014 |
Makri Aikaterini | Factors influencing export venture performance: an empirical investigation. | 2014 |
Chalkias Georgios | Consumer responses to schema incongruent brand communication: moderating factors & boundary conditions. | 2014 |
Giannoupoulos Antonis | Investigation of the interdependence of internal and external orientation: an integrated model for orientation, internal and external customer satisfaction and business performance | 2013 |
Kaminakis Konstantinos | The Impact of Servicescape on employees, customers, and their interactions | 2013 |
Giakoumaki Christina | The role of consumer advertising in B2B products | 2013 |
Nteliou Kleopatra | Total quality in Education: Contribution at the communication and the image of the university | 2013 |
Picha Lamprini | Brand Orientation: Antecedents and Consequences | 2012 |
Kostopoulos Ioannis | The Conditions and the Consequences of the Effectiveness of Service Blueprinting. An empirical study at the Hotel Sector | 2012 |
Rafailidou Mirofora | Glass Ceiling in the Greek Corporations: an Institutional Theory Perspective | 2012 |
Tzempelikos Nektarios | An integrated model of Key Account Management Orientation – Motives, Implementation and Results | 2011 |
Theodorakis Ioannis | Rhetoric and provocation: Consumers’ emotions, values and attitudes towards plain and rhetorically constructed provocative ads | 2011 |
Saridakis Charalampos | An Analysis of Consumer Preferences in the Greek Car Market | 2011 |
Papadakis Georgios | Usage of CRM systems and consequences on firm performance | 2011 |
Lionakis Konstantinos | An exploratory study of the Relationships and the Conflicts between Marketing and Sales Departments in Greek Consumer Goods Firms: Determinants and Consequences | 2011 |
Peitzika Eirini | Effective Marketing Strategies of fast moving consuming products, that are at different stage of life cycle, in Greece | 2010 |
Stavraki Maria | The role of Emotion at the change of attitudes through advertising | 2009 |
Konstantoulaki Kleopatra | The effect of Involvement at the Descriptive Properties of the Examination Total and at the Selectivity of the consumer | 2009 |
Rizomiliotis Ioannis | The effectiveness of printed industrial advertising in Greece: Theoretical and Empirical approach | 2008 |
Pilidou Ourania | Empirical Investigation of Launching New Industrial Products from representative Companies: Emphasis on the Communication Strategy | 2008 |
Psiloutsikou Marina | Strategic Synergy for Companies following a Twofold Strategy: The case of printed and electronic newspapers | 2007 |
Kirezis Nikolaos | Trust and Intention to Use Alternative Networks for Bank Transactions | 2006 |
Koritos Christos | Parameters that influence the Adoption of Innovative Distribution Channels | 2006 |
Daskalakis Nikolaos | The Capital Structure of Greek Firms: Causes of its formation and influencing factors | 2006 |
Iordanoglou Dimitra | The effect of Emotional Intelligence at the effective Human Resource Management, in the field of education. The role of Leadership | 2006 |
Galanaki Eleanna | Factors influencing the Outsourcing of Human Resources Management Services | 2005 |
Panagopoulos Nikolaos | The practices of Sales Management at Greek Industrial Businesses-Factors of Effectiveness and the effect of New Technologies | 2003 |
Indounas Konstantinos | The process of Pricing and factors that influence Pricing at the Services Sector: Theoretical and Empirical Analysis | 2003 |
Giannouli Ioanna | Development and Application of a Model for Strategic Supply Chain System Management | 2002 |
Panayotopoulou Leda | Strategic Human Resource Management: Determinants and Impact on Effectiveness | 2001 |
Stamatopoulos Miltiadis | Decision Support System for the Strategic Design of Airports | 2000 |