2nd Semester schedule, full time with international orientation

The core courses of the 2nd semester are:

- Business Strategy

- Entrepreneurship & Innovation and the simulation game "Innovation Game"

- Digital Marketing II and the Digital Marketing Lab

- Advertising & Communication

The detailed schedule can be found here.

02, 2026

2nd Semester schedule, full time with international orientation

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01, 2026

Elective courses' schedule, fall semester 2025-26

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10, 2025

1st semester schedule, 2025-2026

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12, 2024

Accreditation of the MSc from the Hellenic Authority for Higher Education

“Excellent” assessment rating from the Hellenic Authority for Higher Education for our MSc ... more

11, 2024

Educational Trip, 2023-2024

The MSc goes to Bucharest! ... more

10, 2024

1st semester schedule, 2024-2025

The shedule of the 1st semester for the full time with international orientation ... more

Testimonials

Kelly Nikolakea

PRIMA gives you the chance to build marketing expertise and meet the challenges of an increasingly demanding business environment. Through a rigorous program tailored to the demands of the modern economy, I was taught by the best and gained a solid academic background in marketing.

What I valued most was the opportunity to interact with ... more

Eva Lexutt

The decision to pursue the PRIMA Master’s Degree was the right one. The level and quality of studies is high, the modules interesting and practical since they focus on many case studies. The main difference, however, was the friendly and family-like atmosphere; the course was not attended by many students, and the professors are not only very ... more

Nasos Karageorgiadis

My decision as an executive of a middle-position in the beginning of the 21st century to invest in a postgraduate diploma was challenging, but not an easy one. The work intensity combined with the anxiety of fulfilling successfully my educational responsibilities, long time after I completed my 1st degree, summed up to a rather stressful mix. ... more

Christina Tsilivigou

Becoming a marketing professional has always been a dream of mine and a Master's degree in AUEB seemed like the obvious next step because of the university's reputation.

Apart from a well-recognized faculty,

what gives PRIMA an edge over other Masters' programs is its international flair, providing a solid basis to build on and smoothly ... more

Julia Petrikova

PRIMA is a great choice for those who are keen to get a high class education as well as hands-on business skills and experience. The program not only provides an extensive academic background in the field of International Marketing, but also gives students the opportunity to participate in extra-curricular activities that showcase the ... more

Thanasis Kolovos

PRIMA! Always think of the 4P's guys! Do you remember? Place. Who wouldn’t like to combine nice residences with an ideal climate that inspires you 24/7? Price. Price is what you pay. Value is what you get. In PRIMA, value counts a lot. Promotion. It is said that if a product is really good, it doesn't need a lot of promotion to sell, even when ... more

Barbara Michail

Being involved in the field of international marketing was and still is a dream of mine. PRIMA was the best start to realize my dream. Its modules and instructors, enabled me to gain a thorough understanding of marketing in general and international marketing in particular. It is important to mention that PRIMA students benefit from guest ... more

Elina Makrodimitri

PRIMA, apart from an amazing & challenging experience, was a chance to me to expand my horizons. Through PRIMA, I was able to enrich my background with valuable knowledge, enhance both my analytical & creative skills, discover my passions, and all of that, in English; all of these things combined equipped me with the required skills and ... more

Filippos Sfyris

The MSc course was not just invaluable for my professional development in the field of Marketing. It was primarily a memorable life experience. On the one hand, experienced Faculty of a very high standard, as well as the interdisciplinary background of my fellow students with the well balanced course structure, and on the other hand two years ... more

Helena Fassoula

My choice to pursue PRIMA for my postgraduate studies turned out to be rather fruitful and beneficial for various reasons. Due to the program’s international features and its innovative aspect I was introduced to numerous courses that helped me formulate a solid academic background, whereas the depth of the taught modules offered a holistic ... more

Georgia Svolou

My studies in the MSc course in Marketing & Communication will always be an important stepping stone in my life. In contrast with the working arena where you sometimes win and other times you loose, this MSc course is only a winning game. Firstly, because you expand your theoretical knowledge, through a very well structured academic ... more

Maria Karampela

I joined the PRIMA course in its first year of operation and this turned out to be both a challenge and a benefit, because I had the chance to become a member of a highly motivated team that assisted in the formation of one of the most innovative Master's degrees in Greece. Its character stems from a combination of different parameters related ... more

Aristotelis Trifonopoulos

The MSc in Marketing & Communication of Athens University of Economics & Business, was for me the obvious choice when it came to select a prestigious university in order to specialize in the Science of Marketing. What mostly impressed me, was the positive impact of everything I learned as well as the ... more

Barbara Michail

Konstantinos Papadimitriou

Having a bachelor’s degree in economics, I wanted to explore a more creative field of study. PRIMA did not disappoint me at all! Great program from top to bottom. The instructors are willing to help and share their knowledge, while pushing you to take your performance to the next level as the semester goes on. In addition, you are expected to ... more

Lars Jensen

To apply for PRIMA has been the ideal stepping stone for my future career in international marketing and the international character of the course helped me to develop a global mindset… During my time in Athens I had the chance to meet people from a lot of different cultural and scientific backgrounds, both in and outside the class room and to ... more

Nada Jovanovic

PRIMA was an excellent choice to study International Marketing in Greece and to specialize in intercultural communication. My experience of living in a foreign country gave me the wings and confidence that an international career requires. Now I can easily go wherever I need to reach my goal.

... more

Alexandra Giannakopoulou,

Once I made the decision to attend a Master's degree in International Marketing and Communication, applying to Αthens University of Economics and Business was a one-way road for me. I was lead to this decision not only because of its well respected reputation as a faculty in Greece and internationally but also because of the quality of the ... more

Afroditi Foniadaki

After completing my bachelor degree, in search of the best master program in marketing, I found PRIMA; a program offered by the best economic university in Greece. My decision was justified at the end of my studies as I look back to everything I gained and how much I evolved personally, academically and professionally. I had the chance to learn ... more

Thanos Blintzios

Though it has not been my first postgraduate diploma, I had the opportunity to be part of the first student intake of the MSc course in Marketing and Communication with New Technologies, in 1999. There are two memories that spring to mind with great clarity. At first, the truly remarkable team of course instructors, who were well educated, ... more

Alexandros Beniamin

PRIMA: the best way to gain deep knowledge in marketing, develop an international perspective and improve your soft skills!

Being an International Marketing and Business Development professional, I face daily the challenges of the global marketplace. Working in a continuously changing landscape, where each market has its own dynamics, ... more

Eleni Damianaki

Coming from a law background, I had a vague idea about Marketing and Strategy. In search of a master’s in Business I decided to join PRIMA because it is one the best master’s programs in Greece in the Marketing field. Throughout the program I had the opportunity to explore various areas of Marketing such as Consumer Behaviour, Web Analytics ... more