Accreditation of the MSc from the Hellenic Authority for Higher Education
The MSc in Marketing and Communication is fully compliant with the 10 accreditation criteria:
- Quality assurance policy & objectives
- Program design and structure
- Evaluation of student-centered learning and teaching
- Candidate selection process & recognition of the master's degree
- Teaching staff and learning resources
- Information management
- Public information & social media presence
- Continuous internal monitoring & evaluation
- Evaluation by accreditation organizations and/or international institutions ranking research
- Periodical External Evaluation
According to the evaluation committee, the main features of the MSc are:
- A strong and established brand name
- A strong relationship with the business world and academics abroad, as well as close cooperation with the Advisory Board
- Expertise of the teaching staff in the subjects they teach
- The three options offered to students: full-time, part-time, and full-time with an international orientation
Representative comments include:
- The structure and organization of the curriculum are effective and designed to offer maximum benefits to students
- The curriculum has been shaped based on student feedback and evaluations, as well as comments by the Advisory Board
- The MSc in Marketing and Communication with an International Orientation is accredited by the Digital Marketing Institute, offering international recognition to the program’s students
- The teaching methods allow and promote student participation, while internal evaluation processes are fully in place
- The program has well-defined and supportive procedures for candidates as well as newly admitted students.
- The public image of the program through its website and social media is very strong, providing all necessary information and continuously updating its content
- The MSc is one of the very few postgraduate programs in Greece accredited by international organizations
The accreditation of the MSc in Marketing & Communication benefits students/graduates and employers because it ensures that graduates have acquired a specific combination of knowledge, skills, and competencies (learning outcomes) reflected in the accreditation criteria. This increases employment opportunities, while providing guarantee and assurance to employers that graduates have acquired the knowledge, skills, and competencies required for a specific job position.
We would like to thank our faculty members, students, graduates, the Advisory Board and all those who contributed and helped us achieve this ‘excellent’ assessment rating from the Hellenic Authority for Higher Education.
