PRIMA: the best way to gain deep knowledge in marketing, develop an international perspective and improve your soft skills!

Being an International Marketing and Business Development professional, I face daily the challenges of the global marketplace. Working in a continuously changing landscape, where each market has its own dynamics, the best way to succeed is to have the appropriate tools to approach each market in the right way.

PRIMA will offer you all the hard and soft skills you need to respond to the complexities of the global market. Its interactive lectures, continuous seminars, practical workshops and site visits form the perfect environment for every upcoming International Marketer to bloom and shine!