Δημοσιεύσεις σε Επιστημονικά Περιοδικά

2018

Dimitriadis, S., Kyrezis, N., Chalaris, M. (2018), A comparison of two multivariate analysis methods for segmenting users of alternative payment means. International Journal of Bank Marketing, 36 (2), 322-335. https://doi.org/10.1108/IJBM-10-2016-0157
Krasonikolakis, I., Vrechopoulos, A., Pouloudi, A., Dimitriadis, S. (2018), Store layout effects on consumer behavior in 3D online stores. European Journal of Marketing, 52 (5/6), 1223-1256. https://doi.org/10.1108/EJM-03-2015-0183
Papista, E., Chrysochou, P., Krystallis, A., Dimitriadis, S. (2018), Types of value and cost in consumer–green brands relationship and loyalty behaviour. Journal of Consumer Behaviour, 17 (1), e101-e113. https://doi.org/10.1002/cb.1690
Tsimonis, G., Dimitriadis, S., Koritos, C. (2018), Examining relational benefits and costs in an online non-transactional context. International Journal of Internet Marketing and Advertising, 12 (2), 122-137. https://doi.org/10.1504/IJIMA.2018.090951

2017

Baltas, G., Kokkinaki, F., Loukopoulou, A. (2017), Does variety seeking vary between hedonic and utilitarian products? The role of attribute type. Journal of Consumer Behaviour, 16 (6), e1-e12. https://doi.org/10.1002/cb.1649
Halkias, G., Kokkinaki, F. (2017), Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising. International Journal of Advertising, 36 (3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Prieto, M., Baltas, G., Stan, V. (2017), Car sharing adoption intention in urban areas: What are the key sociodemographic drivers? Transportation Research Part A: Policy and Practice, 101 (7), 218-227. https://doi.org/10.1016/j.tra.2017.05.012

2015

Argouslidis, P.C., Baltas, G., Mavrommatis, A. (2015), An empirical investigation into the determinants of decision speed in product elimination decision processes. European Management Journal, 33 (4), 268-86.doi:10.1016/j.emj.2015.02.002
Drossos, D. A., Maragoudakis, M., Kokkinaki, F. (2015), Buying behavior on daily-deal sites: The role of face value, product involvement, information and website quality. Journal of Internet Commerce, 14, 200-232.doi:10.1080/15332861.2015.1011568
Kokkinaki, F., Sevdalis, N. (2015), The effect of motivational goals on the causal realism of counterfactual thoughts. The Journal of Psychology: Interdisciplinary and Applied, 149, 643-664, doi: 10.1080/00223980.2014.954512
Theodorakis, I., Koritos C., Stathakopoulos, V. (2015), Rhetorical Maneuvers In a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric’s Effectiveness. Journal of Advertising, 44 (1)14-24.doi:10.1080/00913367.2014.930679

2014

Argouslidis, P.C., Baltas, G., Mavrommatis, A. (2014), Outcomes of decision speed: An empirical study in product elimination decision-making processes. European Journal of Marketing, 48(5/6), 982-1008.http://dx.doi.org/10.1108/EJM-10-2012-0573
Dimitriadis S., Koritos C. (2014), Core Service vs. Relational Benefits: What Matters Most? The Service Industries Journal, 34 (1) 3, 1092-1112. doi: 10.1080/02642069.2014.939642
Drossos, D., Kokkinaki, F., Giaglis, G., Fouskas, K. (2014), The effects of product involvement and impulse buying on purchase intentions in mobile text advertising. Electronic Commerce Research and Applications, 13, 423-430. doi: 10.1016/j.elerap.2014.08.003
Halkias, G., Kokkinaki, F. (2014), The degree of ad–brand incongruity and the distinction between schema-driven and stimulus-driven attitudes. Journal of Advertising, 43, 397-409. doi: 10.1080/00913367.2014.891087
Koritos, C., Koronios, K., Stathakopoulos, V. (2014), Functional vs. relational benefits: What matters most in affinity marketing. Journal of Services Marketing, 28 (4), 265-275. http://dx.doi.org/10.1108/JSM-10-2012-0213
Tsimonis G., Dimitriadis S. (2014), Brand strategies in social media. Marketing Intelligence and Planning, 32 (3), 328 – 344. doi: 10.1108/MIP-04-2013-0056

2013

Halkias, G., Kokkinaki, F. (2013), Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement. Journal of Marketing Communications, 19(3), 182-197. doiI:10.1080/13527266.2011.592346

2012

Apospori, E., Zografos, K. G., Magrizos, S. (2012), SME Corporate Social Responsibility and Competitiveness: A Literature Review. International Journal of Technology Management, 58 (1-2), 10-31. doi: 10.1504/IJTM.2012.045786
Avlonitis. G.J., Argouslidis P.C. (2012), Tracking the Evolution of Theory of Product Elimination: Past, Present and Future. The Marketing Review, 12 (4), 345-379. doi: 10.1362/146934712X13469451716592
Papista, E., Dimitriadis, S. (2012), Exploring consumer-brand relationship quality and identification: Qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal, 15 (1), pp.33 - 56. https://doi.org/10.1108/13522751211191982
Zografos, K. G., Androutsopoulos, K. N., Apospori, E. (2012), User Acceptance and Willingness to Pay for the Use of Multimodal Trip Planning Systems, Procedia - Social and Behavioral Sciences, 48, 2405–2414. https://doi.org/10.1016/j.sbspro.2012.06.1211

2011

Christopoulos, Y., Kokkinaki, F., Harvey, N., Sevdalis, N. (2011), Paying for no reason? (Mis-) perceptions of product attributes in separate versus joint product evaluation, Journal of Economic Psychology, 32, 857-864.
Dimitriadis, S., Kouremenos, A., Kyrezis, N. (2011), Trust-based segmentation: preliminary evidence from technology-enabled bank channels, International Journal of Bank Marketing, 29 (1), 5-31.
Dimitriadis, S. (2011), Customers’ relationship expectations and costs as segmentation variables: preliminary evidence from banking, Journal of Services Marketing, 25 (4), 294-308.
Dimitriadis, S., Kyrezis, N. (2011), The effect of trust, channel technology, and transaction type on the adoption of self-service bank channels, The Service Industries Journal, 31 (8), 1293-1310.
Dimitriadis, S., Papista, E. (2011), Linking consumer-brand identification to relationship quality: An integrated framework, Journal of Customer Behaviour, 10 (3), 271-289.
Drossos, D. A., Fouskas, K. G., Kokkinaki, F., Papakyriakopoulos, D. (2011), Advertising on the Internet: Perceptions of advertising agencies and marketing managers, International Journal of Internet Marketing and Advertising, 6, 244-264.
Mai, Y., Koromila, T., Sagia, A., Cooper, D. N., Vlachopoulos, G., Lagoumintzis, G., Kollia, P., Poulas, K.,Stathakopoulos, V., Patrinos, G. P. (2011), A critical view of the general public’s awareness and physicians’ opinion of the trends and potential pitfalls of genetic testing in Greece, Personalized Medicine, 8 (5), 551-561.
Sagia, A., Cooper, D. N., Poulas, K., Stathakopoulos, V., Patrinos, G. P. (2011), Critical appraisal of the private genetic and pharmacogenomic testing environment in Greece, Personalized Medicine, 8 (4), 413-420.
Stevens, E., Dimitriadis, S. (2011), Learning strategies, behaviours and outputs during the service innovation process. International Journal of Innovation and Learning, 10 (3), 285-309.

2010

Apospori, E., Avlonitis. G. J., Zisouli, M. (2010), Political Culture and Perception of Political Marketing Tools: A Cross-Generational Comparison, Journal of Political Marketing, 9 (1-2), 111-134.
Argouslidis, P. C., Indounas, K. (2010), Exploring the Role of Relationship Pricing in Industrial Export Settings: Empirical Evidence from the UK, Industrial Marketing Management, 39 (3), 460-472.
Baltas, G., Argouslidis, P. C., Skarmeas, D. A. (2010), The Role of Customer Factors in Multiple Store Patronage: A Cost-Benefit Approach. Journal of Retailing, 86 (1), 37-50.
Dimitriadis, S., Kyrezis, N. (2010), Linking trust to use intention for technology-enabled bank channels: the role of trusting intentions, Psychology & Marketing, 27 (8), 829-850.
Dimitriadis, S. (2010), Testing perceived relational benefits as satisfaction and behavioral outcomes drivers,International Journal of Bank Marketing, 28 (4), 297-313.
Dimitriadis, S., Papista, E. (2010), Integrating Relationship Quality and Consumer-Brand Identification in Building Brand Relationships: Proposition of a Conceptual Model, The Marketing Review, 10 (4), 385-401.
Gounaris, S., Dimitriadis, S., Stathakopoulos, V. (2010), An Examination of the Effects of Service Quality and Satisfaction On Customers‟ Behavioral Inventions in e-shopping, Journal of Services Marketing, 24 (2), 142-156.

2009

Kokkinaki, F. (2009), Attitudinal and normative influence on behavioral intentions: The moderating role of meta-attitudinal judgments within the Theory of Reasoned Action, Ψυχολογία, 16, 28-43.
Panagopoulos, N.G., Dimitriadis, S. (2009), Transformational Leadership as a Mediator of the Relationship Between Behavior-Based Control and Salespeople’s Key Outcomes: An Initial Investigation, European Journal of Marketing, 43 (7/8), 1008-1031.

2008

Apospori, E., Nikandrou, I., Brewster, C., Papalexandris, N. (2008), HRM and Organizational Performance in Northern and Southern Europe, The International Journal of Human Resource Management, 19 (7), 1187-1207.
Argouslidis, P. C., (2008), Determinants of the Speed of Elimination Decision-Making in Financial Services, Journal of Services Marketing, 22 (3), 237-254.
Dimitriadis, S., Stevens, E. (2008), Integrated customer relationship management for service activities: An Internal/External Gap Model, Managing Service Quality, 18 (5), 496 -511.
Dimitriadis, S., Kyrezis, N. (2008), Does trust in the bank build trust in its technology-based channels?, Journal of Financial Services Marketing, 23 (1), 28-38.
Nikandrou, I., Apospori E., Papalexandris, N. (2008), Organisational Training and Development in the European Context: A Longitudinal Comparative Study among Eighteen European Countries, European Journal of International Management, special issue on: Changes in Society, Changes in Organisations, and the Changing Role of HRM: Managing International Human Resources in a Complex World, 2 (3), 309-332.
Nikandrou, I., Panayotopoulou, L., Apospori, E. (2008), The Impact Of Individual and Organizational Characteristics on Work-Family Conflict and Career Outcomes, Journal of Managerial Psychology, Special Issue: The Work-Family Dyad: Multi-Level Perspectives, 23 (5), 576-598.
Sevdalis, N., Kokkinaki, F., Harvey, N. (2008), Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning, Marketing Intelligence and Planning, 26, 375-384.
Stathakopoulos, V., Theodorakis, I., Mastoridou, E. (2008), Visual and Verbal Rhetoric in Advertising: The Case of 'Resonance', International Journal of Advertising, 4 (27), 629-657.

2007

Argouslidis, P. C., Baltas, G. (2007), Structure in Product Line Management: The Role of Formalization in Service Elimination Decisions, Journal of the Academy of Marketing Science, 35 (4), 475-491.
Argouslidis, P. C. (2007), Problem Situations Triggering Line Pruning in Financial Services: Evidence from the UK, International Journal of Bank Marketing, 25 (6), 372-393.
Argouslidis, P. C. (2007), The Evaluation Stage in the Service Elimination Decision-making Process: Evidence from the UK Financial Services Sector, Journal of Services Marketing, 21 (2), 122-136.
Baltas, G., Argouslidis, P. C. (2007), Consumer Characteristics and Demand for Store Brands, International Journal of Retail and Distribution Management, 35 (5), 328-341.
Drosos, D., Giaglis, G. M., Lekakos, G., Kokkinaki, F., Stavraki, M. (2007), Determinants of effective SMS advertising: An experimental study, Journal of Interactive Advertising, 7 (2).
Petrides, K. V., Pita, E., Kokkinaki, F. (2007), The location of trait emotional intelligence in personality factor space, British Journal of Psychology, 98, 273-289.

2006

Apospori, E., Nikandrou, I. I., Panayotopoulou, L. (2006), Mentoring and Women's Career Advancement in Greece, Human Resource Development International, 9 (4), 509-527.
Argouslidis, P. C. (2006), Contextual Effects on the Objectives that Financial Institutions Pursue through Range Pruning: Evidence from the UK, Journal of Retailing and Consumer Services, 13 (1), 15-33.
Sevdalis, N., Kokkinaki, F. (2006), The differential effect of realistic and unrealistic counterfactual thinking on regret, Acta Psychologica, 122, 111-128.

2005

Apospori, E., Papalexandris, N., Galanaki, E. (2005), Entrepreneurial and Professional CEOs: Differences in Motive and Responsibility Profile, Leadership and Organization Development Journal, 26 (2), 141-162.
Gounaris, S., Dimitriadis, S., Stathakopoulos, V. (2005), Antecedents of Perceived Quality in the Context of Internet Retail Stores, Journal of Marketing Management, 21 (7-8), 669-700.
Kent, R., Argouslidis, P. C. (2005), Shaping Business Decisions Using Fuzzy-Set Analysis, Journal of Marketing Management, 21 (5-6), 641-658.
Nikandrou, I., Apospori, E., Papalexandris, N., (2005), Changes in HR in Europe: A Longitudinal Comparative Study among Eighteen European Countries, Journal of European Industrial Training, 29 (7), 541-560.
Stevens, E., Dimitriadis, S. (2005), Managing the New Service Development Process: Towards a Systemic Model, European Journal of Marketing, 39 (1-2), 175-198.
Stevens, E., Dimitriadis, S. (2005), Learning during developing and implementing new bank offerings,International Journal of Bank Marketing, 23 (1), 54-72.

2004

Ambler, T., Kokkinaki, F., Puntoni, S. (2004), Assessing Marketing Performance: Reasons for Metrics Selection, Journal of Marketing Management, 20, 475-498.
Argouslidis, P. C. (2004), An Empirical Investigation into the Alternative Strategies to Implement the Elimination of Financial Services, Journal of World Business, 39 (4), 393-413.
Argouslidis, P. C., McLean, F. (2004), Service Elimination Decision-Making: The Identification of Financial Services as Candidates for Elimination, European Journal of Marketing, 38 (11- 12), 1355-1381.
Gounaris, S., Stathakopoulos, V. (2004), Antecedents and Consequences of Brand Loyalty: An Empirical Study, Journal of Brand Management, 11 (4), 283-306.
Stevens, E., Dimitriadis, S. (2004), New Service Development Through The Lens of Organizational Learning: Evidence from Longitudinal Case Studies, Journal of Business Research, 57 (10), 1074-1084.

2003

Argouslidis, P. C., McLean, F. (2003), Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions, Journal of Marketing Management, 19 (3-4), 307-344.
Gounaris, S., Dimitriadis, S. (2003), Assessing Service Quality on the Web: Evidence from Business-to-Consumer Portals, Journal of Services Marketing, 17 (5), 529-548.
Gounaris, S., Stathakopoulos, V. Athanassopoulos, A. (2003), Antecedents to Perceived Service Quality: An Exploratory Study in the Banking Industry, International Journal of Bank Marketing, 21 (4), 168-190.
Nikandrou, I., Apospori, E., Papalexandris, N., (2003), Cultural and Leadership Similarities and Variations in the Southern Part of the European Union, Journal of Leadership and Organizational Studies, 9 (3), 61-84.

2001

Argouslidis, P. C., McLean, F. (2001), Service Elimination Decision-Making: Preliminary Empirical Evidence from the British Financial Services Sector, International Journal of Bank Marketing, 19 (4), 166-178.
Argouslidis, P. C., McLean, F. (2001), Financial Service Elimination: Objectives and Problem Situations,Journal of Financial Services Marketing, 5 (3), 227-237.
Athanassopoulos, A., Gounaris, S. Stathakopoulos, V. (2001), Behavioural Responses to Customer Satisfaction: An Empirical Study, European Journal of Marketing, 35 (5-6), 687-707.

2000

Ambler, T., Kokkinaki F. (2000), Marketing performance measurement: Which way is up?, International Journal of Business Performance Management, 2, 72-85.
Dimitriadis, S., Haincourt, A. (2000), L’integration d’internet dans la strategie marketing d’un fabricant de sport : le cas Petzl, Revue Francaise du Management du Sport, 1.
Kokkinaki, F. (2000), Comments on Robert East and Annik Hogg: Advertising for Economic Change, Journal of Economic Psychology, 21, 591-598.
Tzokas, N., Hart, S., Argouslidis, P. C., Saren, M. (2000), Industrial Export Pricing Practices: Evidence from the UK, Industrial Marketing Management, 29 (3), 191-204.
Tzokas, N., Hart, S., Argouslidis, P. C., Saren, M. (2000), Strategic Pricing in Export Markets: Evidence from the UK, International Business Review, 9 (1), 95-117.

Δημοσιεύσεις σε Επιστημονικά Περιοδικά

Το Εργαστήριο

Δραστηριότητες

Επικοινωνία

Sitemap