Μήνυμα προειδοποίησης
Missing Feeds plugin FeedsJSONPathParser. Please contact your site administrator.
Δημοσιεύσεις σε Επιστημονικά Συνέδρια
- 2017
-
- Polyportis, A., Kokkinaki, F. (2017), Judgement and Decision-Making: The effect of induced emotional uncertainty on predicted utility and forecasting accuracy. Paper presented at the Annual Conference of the Association for Consumer Research, San Diego, CA.
- Kousi, S., Kokkinaki, F. (2017), The impact of purchase motivation on happiness: experiential and material purchases. Paper presented at the Annual Conference of the Association for Consumer Research, San Diego, CA.
- Polyportis, A., Kokkinaki, F. (2017), The effect of induced emotional uncertainty on predicted utility and forecasting error. Paper presented at the Annual Conference of the International Association for Research in Economic Psychology, Rishon LeZion, Israel.
- Κούση, Σ., Κοκκινάκη, Φ. (2017), Η συμβολή υλικών και βιωματικών αγορών στην ευτυχία: Ο ρόλος της δυνατότητας αυτο-έκφρασης. Ανακοίνωση στο 16ο Πανελλήνιο Συνέδριο Ψυχολογικής Έρευνας της Ελληνικής Ψυχολογικής Εταιρείας. Θεσσαλονίκη, Ελλάδα.
- Kousi, S., Kokkinaki, F. (2017), Happiness from experiential and material purchases: The role of the hedonic and utilitarian nature of purchases. Paper presented at the 2017 Society of Personality and Social Psychology Convention, San Antonio, TX.
- Theothorakis, I., Koritos, C., Stathakopoulos, V., Kottikas, K., Kottika, E. (2017), When Figures of Speech and Provocation Went Scuba Diving Into Consumers' Reactions Towards the Use of Figures of Speech in Interenational Provocative AD appeal Settings. Proceedings of AMA Global Marketing SIG, Cuba.
- Kottikas K., Stathakopoulos V., Theodorakis G., Kottika, E. (2017), Mapping the Prominent Capabilities of Market Driving Firms. Proceedings of the European Academy of Management (EURAM) Conference, London, UK
- Kottikas K., Stathakopoulos V., Theodorakis I.G., Kottika, E. (2017), Exploring the Role of Middle-Level Employees in establishing a Market–Driving Strategy. Proceedings of the 8th European Marketing Academy Regional Conference, Bucharest, Romania
- Theodorakis, I., Stathakopoulos V., Katarachia, A. (2017), A focus on rh-erotic rhetoric: Assessing rhetoric’s performance in erotic ad frames based upon viewers’ need to cognitively structure. 1st International Symposium of Marketing (as) Rhetoric, Bournemouth, UK.
- 2016
-
- Argouslidis, P.C., Skarmeas, D., Kuhn, A., Mavrommatis, A. (2016), Consumers’ reactions to variety reduction in grocery product categories: A reactance theory approach. 2016 Global Marketing Conference, July 21-24, 2016, Hong Kong, China.
- Baltas, G., Kokkinaki. F., Loukopoulou, L. (2016), The interaction of product category and attribute type on variety-seeking behaviour. Proceedings of the 30th British Academy of Management Conference. Newcastle University, Newcastle, UK. (*Best paper award*).
- Baltas, G., Kokkinaki. F., & Kontopoulou, V. (2016), Counterfeit luxury brands and competition for status: An evolutionary approach. Proceedings of the 30th British Academy of Management Conference, Newcastle University, Newcastle, UK.
- Baltas, G., Kokkinaki, F., Loukopoulou, L. (2016), Not seeing the forest for the trees: The role of specificity effect on variety-seeking behavior. Proceedings of the Annual Conference of the Society for the Advancement of Behavioral Economics (SABE)/ International Association for Research in Economic Psychology (IAREP), Wageningen, Netherlands.
- Baltas, G., Kokkinaki, F., Loukopoulou, L. (2016), Seeking- Simplicity: Variety-Seeking as a heuristic for solving Choice- Overload. Proceedings of the Annual Conference of the Society for the Advancement of Behavioral Economics (SABE)/ International Association for Research in Economic Psychology (IAREP), Wageningen, Netherlands.
- Kousi, S., Kokkinaki, F. (2016), Happiness and the asymmetric motivation behind experiential and material purchases. Paper presented at the 2016 Global Marketing Conference, Hong Kong.
- Kousi, S., Kokkinaki, F. (2016), Decomposing the natural edge of experiential purchases on wellbeing. Poster presented at the 45th European Marketing Academy Conference, Oslo, Norway.
- 2015
-
- Skarmeas, D., Zeriti, A., Kokkinaki, F. (2015), On relationship value in cross-border buyer-seller relationships. 41st European International Business Academy (EIBA) Conference, Rio de Janeiro, Brazil.
- Stathakopoulos, V., Evaggelatos, A., Painesis, G., Kottikas, K. (2015), Autoimmune Diseases in Greece: Patient Journey and Physician Route Visits. Proceedings of the 11th Panhellenic Congress on Management, Economics and Health Policy, Athens, Greece. Best Paper Award.
- Stathakopoulos, V., Evaggelatos, A., Painesis, G., Kottikas, K. (2015), Autoimmune Diseases in Greece: Some Interesting Findings. Proceedings of the 11th Panhellenic Congress on Management, Economics and Health Policy, Athens, Greece.
- Stathakopoulos, V., Evaggelatos, A., Painesis, G., and Kottikas, K. (2015), Autoimmune Diseases in Greece: Patient Barriers to Treatment and Adherence. Proceedings of the 11th Panhellenic Congress on Management, Economics and Health Policy, Athens, Greece.
- Kottikas, K., Stathakopoulos, V., Theodorakis, G. I., Kottika, E. (2015), Delving into Market Driving Behavior: A Conceptual Roadmap to Delineating its Key Antecedents and Outcomes. Proceedings of the ICMMS International Conference on Marketing and Management Sciences, Istanbul, Turkey.
- Kottikas, K., Stathakopoulos, V. (2015), Probing Market-Driving Strategy: An Integrated Framework Encompassing Antecedents, Key Constructs and Outcomes, Proceedings of the 14th International Marketing Trends Conference, Paris, France.
- Kottika, E., Stathakopoulos, V., Theodorakis, G. I., Kottikas, K. (2015), Let us just work and look up to the future: A Study on the Impact of Entrepreneurs’ Personality Traits on SMEs’ Innovativeness in Times of Economic Turbulence. Proceedings of 22nd Innovation & Product Development Management Conference (IPDMC), EIASM, Copenhagen, Denmark.
- 2014
-
- Baltas, G., Painesis, G., Argouslidis P.C. (2014), Exploring the effectiveness of cross-ruff coupons: An experimental approach. Annual Proceedings of the American Marketing Association Winter Educators’ Conference, Orlando, Florida, USA.
- Stathakopoulos, V. et al. (2014), Small Entrepreneur’s Personality Traits, Market Orientation and Economic Turbulence: An Intriguing Story Unveiled. Proceedings of GSOM Emerging Markets Conference Business and Government Perspectives, St. Petersburg, Russia.
- Stathakopoulos, V. et al. (2014), The Morality of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving into Consumers’ Cognitive and Ethical Considerations Dependent Upon their Need to Simplify. Proceedings of the 43th European Marketing Association Conference, Valencia, Spain.
- Stathakopoulos, V. et al. (2014), Metaphor Meeting Sex Meeting Guilt: Instances of Metaphor in Sex Appeal Ads and their Impact on High and Low Sex Guilt Consumers’ Reactions. Proceedings of the 43th European Marketing Association Conference, Valencia, Spain.
- Stathakopoulos, V. et al. (2014), Exploring the Impact of Entrepreneur’s Personality Characteristics on Market Orientation’s Components in SMEs. Proceedings of the 43th European Marketing Association Conference, Valencia, Spain.
- Theodorakis, I., Stathakopoulos, V., Katarachia, A. (2014), Structuring in the Metaphorical Erotic Ad Arena: Investigating Responses to Metaphorical Erotic Ads Dependent Upon Consumers’ Personal Need for Structure. Proceedings of the American Academy of Advertising, Atlanta, Georgia, USA.
- 2013
-
- Apospori, E., Roumbi, D. (2013), The role of HR manager in employees’ taking up inclusive work-life practices.6th Equality, Diversity and Inclusion International Conference, Athens, AUEB.
- Magrizos, S. Apospori, E. (2013), A Theoretical Framework On The Link Between SME’s CSR Actions, Their Stakeholder Orientation And Their Competitiveness. Proceedings of the 42nd European Marketing Academy Conference, Istanbul Technical University, Turkey.
- Papista Ε., Dimitriadis S., (2013),The role of store characteristics into building the relationship with the brand,Proceedings of the 42nd European Marketing Academy Conference, Istanbul Technical University, Turkey.
- Kokkinaki, F., Anagnostidou, Z. (2013), The Interactive Effects of Regulatory Focus and Information Accessibility and Diagnosticity on Consumer Decision Making. Proceedings of the 42nd European Marketing Academy Conference, Istanbul Technical University, Turkey.
- Konstantoulaki, K., Kokkinaki, F. (2013), The Influence of Involvement on the Stability of the Consideration Set at Different Points in Time. Proceedings of the 42nd European Marketing Academy Conference, Istanbul Technical University, Turkey.
- Halkias, G., Kokkinaki, F. (2013), Weak vs. Strong Brand Schemata and the Rewarding Nature of Incongruity Resolution in Advertising. Proceedings of the 42nd European Marketing Academy Conference,Istanbul Technical University, Turkey.
- Papastathopoulou, P., Kokkinaki, F., Tsogas, M. (2013), An exploratory analysis of the combined effect of cause-related marketing and price discounts in purchase intention. 4th EMAC CEE Regional Conference, St. Petersburg, Russia.
- Kottika, E., Stathakopoulos, V. (2013), Do Entrepreneurʼs Personality Traits Affect Market Orientation and Marketing Planning in Small Firms? Proceedings of the 42nd European Marketing Academy Conference,Istanbul Technical University, Turkey.
- 2012
-
- Apospori E. (2012), Workplace Bullying: The cumulative effect of organizational risk factors among various risk groups, 8th International Conference on WorkPlace Bullying & Harassment, Copenhagen, Denmark.
- Argouslidis P.,Baltas G., Mavrommatis A. (2012), Outcomes of decision-making pace: evidence from product elimination decision processes, British Academy of Management, Cardiff, UK.
- Baltas G., Kokkinaki F., Loukopoulou L. (2012), The effect of product category and attribute type on variety-seeking behavior, 41st EMAC, Lisbon, Portugal.
- Baltas G., Argouslidis P., Painesis G. (2012), The effects of framing, stock-up nature and promotion depth on consumers' evaluation of coupon offers, British Academy of Management, Cardiff, UK.
- Halkias G. Kokkinaki F. (2012), Schema strength and the process mediating consumer responses to ad - brand incongruity, Proceedings of the 2012 International Conference on Research in Advertising of the European Advertising Academy, Stockholm, Sweden.
- Halkias, G., Kokkinaki F. (2012), Discrepant brand communication: Processing limitation and attitude formation, 41st EMAC, Lisbon, Portugal.
- Kottika, E., Stathakopoulos V. (2012), Exploring the Relationship Between Entrepreneurial Orientation’s Elements and the Attitudes and Behaviour Towards Marketing Within SMEs’ Environment, Proceedings of the International Conference on Business and Economics, Istanbul, Turkey.
- 2011
-
- Magrizos, S., Apospori, E. (2011), The Benefits of CSR implementation in Greek Commercial Banks under the Shadow of the Economic Crisis, 3rd Biennial International Conference on Services Marketing, Ιzmir, Turkey.
- Apospori, E., Markaki, E. (2011), Mass Media: How far they Influence our political Perceptions, 61st Political Studies Association Annual Conference, London, UK.
- Baltas, G., Kokkinaki, F., Loukopoulou, A. (2011), Does variety-seeking at the attribute level vary between utilitarian and hedonic products? An experimental study, Proceedings of the 2011 Academy of Marketing Conference, Liverpool, England.
- Dimitriadis, S., Kyrezis N., Gounaris S. (2011), Modeling a two-level mechanism of trust in driving intentions to use technology-based bank channels, 3rd Biennial International Conference on Services, Cesme, Izmir, Turkey.
- Tsimonis, G., Dimitriadis, S. (2011), Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers, 3rd Biennial International Conference on Services, Cesme, Izmir, Turkey.
- Stathakopoulos, V., Koronios, K., Koritos, Ch. (2011), Functional vs. Social Benefits: What Matters Most in Affinity Marketing, Proceedings of the Third Biennial International Conference on Services Marketing, Izmir, Turkey.
- 2010
-
- Apospori, E. (2010), Triangulating Workplace Bullying: Organizational Culture, Immediate Leadership and the Individual,7th International Conference on Workplace Bullying & Harassment, Cardiff, UK.
- Dimitriadis, S., Papista, E. (2010), The Role of Altruistic Value to Building Identification with Green Brands, 6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, Barcelona, Spain.
- Dimitriadis, S., Koritos, C., Tsimonis, G. (2010), Do Relationship Building Websites Pay Off? An Investigation of the Role of Relational Benefits and Costs within an FMCG Context, Proceedings of the Academy of Marketing Conference, Coventry, UK.
- Papista, Ε., Dimitriadis, S., Koritos, C. (2010), Building consumer-relationships with green brands, 6th International Conference Thought Leaders in Brand Management, Lugano, Switzerland.
- Papista, Ε., Dimitriadis, S., Koritos, C. (2010), Consumer Relationship with the Brand: A Comparison of Two Alternative Measurement Scales, Proceedings of the 39th EMAC Conference, Copenhagen, Denmark.
- Anagnostidou, Z., Kokkinaki, F. (2010), Attitude-Based Versus Attribute- Based Consumer Decision-Making: The Effects of Information Diagnosticity and Accessibility, and Processing Motivation and Opportunity, Proceedings of the 39th EMAC Conference, Copenhagen, Denmark.
- Halkias, G., Kokkinaki, F. (2010), How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity for Different Sources of Discrepancy, European Advances in Consumer Research, Proceedings of the 2010 European Conference of the Association for Consumer Research, Egham, United Kingdom.
- Halkias, G., Kokkinaki, F. (2010), Investigating Consumer Responses to Schema-Incongruent Advertising Information, International Journal of Management Cases, Proceedings of the 7th International Conference for Consumer Behaviour and Retailing Research, Estoril, Portugal.
- Halkias, G., Kokkinaki, F. (2010), The Effects of Schema Incongruent Advertising Information: Verbal-Based and Image-Based Incongruity, Proceedings of the 39th EMAC Conference, Copenhagen, Denmark.
- Halkias, G., Kokkinaki, F. (2010) Attention, Memory, and Evaluation of Schema Incongruent Brand messages: An Empirical Study, Proceedings of the 2010 LabSi Conference on “Neuroscience and Decision Making, Siena, Italy.
- Halkias, G., Kokkinaki, F. (2010), Responses to Schema (In)congruent Brand Information: Implications for Schema Driven and Stimulus Driven Attitudes, Paper presented at the Annual Conference of the Social Psychology Section of the British Psychological Society, Winchester, United Kingdom.
- Theodorakis, Y., Stathakopoulos, V. (2010), As the Ad Marches Bleeding Rhetoric Retreats: Consumers' Emotions and Attitudes Towards Simple and Rhetorically Constructed Violent Ads, Proceedings of the 9th International Conference on Research in Advertising, Madrid, Spain.
- 2009
-
- Apospori, E. (2009), The Moderating Role of Organizational Culture in Work-Family Conflict, III International Work-Family Conflict Conference, Barcelona, Spain.
- Apospori, E., Papalexandris, N. (2009), Human Resource Management: Conditional Convergence and Divergence, 10th International Human Resource Management Conference, Santa Fe, U.S.A.
- Apospori, E., Markaki, E.(2009), A modern framework for leadership development: From theory to practice. Criteria for the emergence of new political leadership in the Modern Greek context, 5th European Consortium for Political Research (ECPR) General Conference, Potsdam, Germany.
- Markaki, E., Apospori, E. (2009), The challenging role of new and traditional mass media to the formation of the political preferences, 5th European Consortium for Political Research (ECPR) General Conference,Potsdam, Germany.
- Argouslidis, P., Baltas,G., Mavrommatis, A. (2009), Exploring product delisting in retail firms, Academy of Marketing Conference, Leeds, England.
- Dimitriadis, S., Papista, E. (2009), An investigation of the Link between Relationship Quality and Consumer-Brand Identification, 5th International Colloquium – Academy of Marketing, Brand, Identity and Reputation, University of Cambridge, UK.
- Dimitriadis, S., Tsimonis, G. (2009), Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service, 2nd Biennial International Conference on Services, Thessaloniki, Greece.
- Dimitriadis, S., Stevens, E. (2009), Customer’s Perceptions of their Relationship with a service provider: A Preliminary Investigation of Purpose, Benefits and Costs, 2nd Biennial International Conference on Services, Thessaloniki, Greece.
- Indounas, K. Avlonitis, G., Argouslidis, P. (2009), Pricing Objectives and Their Antecedents in the Services Sector, Academy of Marketing Annual Conference, Leeds, UK.
- Anagnostidou, Z., Kokkinaki F. (2009), Attitude-based versus attribute-based consumer decision-making: The effects of information diagnosticity, processing opportunity and processing motivation”, 6th International Conference for Consumer Behaviour and Retailing Research, Dornbirn, Austria.
- Anagnostidou, Z., Kokkinaki, F., Stavraki, M. (2009), Attitude-based versus attribute-based decision-making: The interactive effects of information diagnosticity and accessibility and processing motivation and opportunity, Annual Conference of the Social Psychology Section of the British Psychological Society,Sheffield, United Kingdom.
- Konstandoulaki, K., Kokkinaki, F. (2009), The effect of involvement on the relative size of the consideration set, 38th European Marketing Academy Conference, Nantes, France.
- Stavraki, M., Kokkinaki, F., Anagnostidou, Z. (2009), The advantages of matching versus mismatching advertising emotional appeal with recipients’ emotional state, Annual Conference of the Social Psychology Section of the British Psychological Society, Sheffield, United Kingdom.
- 2008
-
- Apospori, E. (2008), Individual career strategies and WFC: The organizational culture matters, Academy of Management Conference, Anaheim, USA.
- Apospori, E, Papalexandris N. (2008), HRM: Convergence, divergence, or a middle of the road (MOR) approach? (Best Papers Proceedings), Academy of Management Conference, Anaheim, USA.
- Apospori, E., Papalexandris, N. (2008), Work-place bulling and organizational culture: A multi-level approach, 6th International Conference on WORKPLACE BULLYING, Montréal, Canada.
- Apospori, E., Zisouli, M., Avlonitis, G.J. (2008), Voters’ perceptions of political marketing, civic culture and voting criteria 5th International Political Marketing Conference, Manchester, UK.
- Markaki, E, Apospori, E. (2008), The case of Alexis Tsipras: Political personality, collective identity and political marketing, 5th International Political Marketing Conference, Manchester, UK.
- Argouslidis, P.C., Baltas, G., Indounas, K. (2008), Retrospective assessment of decisions to prune the product line: Evidence from the UK Financial Services Sector, Academy of Marketing Conference, Aberdeeen, UK.
- Argouslidis, P.C., Indounas, K., Baltas, G., Mavrommatis, A. (2008), Exploring the role of relationship pricing in industrial export settings: Empirical evidence from the UK, American Marketing Association Conference (summer), San Diego, California, USA.
- Dimitriadis, S. (2008), Developing salespeople competencies through training: The European B2B Sales Institute initiative, Global Sales Science Institute Conference, Athens, Greece.
- Konstandoulaki, K., Kokkinaki, F. (2008), Involvement and consumer selectivity within and outside the consideration set, Society for Advancement of Behavioral Economics Conference, Rome, Italy.
- Stathakopoulos, V. (2008), Sales Management Education: The case of Greece, Global Sales Science Institute Conference, Athens, Greece.
- Theodorakis, Y., Stathakopoulos, V. (2008), Resonance in Advertising: Assesing its Effectiveness and Exploring its Limits, 37th European Marketing Association Conference, Brighton, England.
- 2007
-
- Αpospori, E. Nikandrou, I., Panayotopoulou, L., Rafailidou, M. (2007),“Work-family Conflict from a Multi-level Perspective: Comparing Female and Male Managers, 2nd International Conference on Work-Family Conflict, Barcelona, Spain.
- Αpospori, E., Nikandrou, I. and Papalexandris, N. (2007), Changes and Trends in Strategic Human Recourse Management in Greece, International Human Resource Management Conference, Tallinn, Estonia.
- Apospori, E., Zisouli, M., Avlonitis, G.J. (2007), Municipal elections and political marketing actions: The case of Athens 2006, Τhe Annual Political Studies Association Conference, Bath, UK.
- Apospori, Ε., Zisouli Μ., Avlonitis, G.J. (2007), Political Marketing Actions and Effective Leadership: The Case of Athens 2006 Municipal Elections. 4rth International Political Marketing Conference, Bucharest, Romania.
- Argouslidis, P.C., Baltas G., Lodorfos G. (2007), How Fast Can Financial Firms Withdraw a Product from the Line? The Effects of Selected Product Characteristics, Academy of Marketing Conference, Surrey, UK.
- Argouslidis, P.C., Baltas, G., Papavassiliou, N. (2007), Determinants of Decision Speed in Product Line Pruning: An Empirical Study, European Marketing Academy Conference, Reykjavik, Iceland.
- Baltas, G., Argouslidis, P., Skarmeas, D. (2007), The Use of Store Portfolios by Supermarket Customers: An Empirical Study, AMA Summer Marketing Educators' Conference, Washington, DC, USA.
- Dimitriadis, S., Kyrezis N. (2007), Antecedents of trust in Technology-based Bank Channels, 1st Conference on Strategic Developments in Services Marketing, Chios, Greece.
- Dimitriadis, S., Kyrezis N. (2007), Transferring Trust from the Company to its channels: the case of Technology-based Bank Channels, European Marketing Academy Conference, Reykjavik, Iceland.
- Stevens, E., Dimitriadis, S. (2007), Antecedents of the relationship expectations in the bank sector: proposal of a measurement procedure, 4th Research Conference on Relationship Marketing and CRM, Brussels, Belgium.
- Stevens, E., Dimitriadis, S. (2007), An Integrated Perspective for CRM in Service Activities: an Internal/external Gap model, 1st Conference on Strategic Developments in Services Marketing, Chios, Greece.
- Konstandoulaki, K., Kokkinaki, F. (2007), The role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-making, European Marketing Academy Conference, Reykjavík, Iceland.
- Sevdalis, N., Kokkinaki, F., Koutsavgousti, G. (2007), Spontaneous Unrealistic Counterfactual Thinking and Decision-related Affect, 21st Subjective Probability, Utility and Decision Making Conference of the European Association of Decision Making, Warsaw, Poland.
- Stavraki, M. G., Kokkinaki, F. (2007), The effect of advertising message involvement on the strength of product attitudes, European Marketing Academy Conference, Reykjavík, Iceland.
- Panagopoulos, N. G., Dimitriadis S. (2007), Assessing the Impact of Transformational Leadership and Behavior-Based Control on Salesperson Performance, Satisfaction, and Commitment, European Marketing Academy Conference, Reykjavik, Iceland.
- 2006
-
- Apospori, E., Avlonitis, G.J., Zissouli, M. (2006), Political Culture and Trust of Political Marketing: A Cross-Generational Comparison, 3rd International Political Marketing Conference, Nicosia, Cyprus.
- Apospori, E., Avlonitis, G.J., Zissouli, M. (2006), Political Communication, Civic Participation and Voting Behavior in Greece, 20th World Congress of International Political Science Association, Fukuoka, Japan.
- Baltas, G., Argouslidis, P. and Skarmeas D. (2006), Exploring heterogeneity in store brand preferences: A survey, 13th Conference on Recent Advances in Retailing & Services Science, Budapest, Hungary.
- Dimitriadis, S., Kyrezis N. (2006), The role of Trust in Use Intentions of Innovative Bank Channels, European Marketing Academy Conference, Athens, Greece.
- Koutroupis, T., Kokkinaki, F., Kolletis, G., Petrides, K.V. (2006), The Role of Emotional Intelligence in Conflict Management and Negotiation, European Association of Personality Psychology Conference, Athens, Greece.
- Theodorakis, I., Stathakopoulos, V. (2006), A Case for Advertising Ethics: Subliminal Sexual Embeds and Their Effects on Young Viewers’ Ethical Judgments and Attitudes Towards Various Ad Effectiveness Measures, European Marketing Academy Conference, Athens, Greece.
- 2005
-
- Apospori, E., Nikandrou, I. (2005), Women’s Mentoring and their Career Advancement in Greece, 3rd International Conference in HRM, Athens, Greece.
- Apospori, E., Avlonitis, G., Zissouli, M. (2005), Political Marketing and Voting Behavior in Greece, The Annual Political Studies Association Conference, Leeds, UK.
- Apospori, E., Avlonitis, G., Zissouli, M. (2005), Communication, Civic Participation and Voting Criteria in Greec, The Annual Political Studies Association Conference, Leeds, UK.
- Argouslidis, P., Papavassiliou, N. (2005), Organizational and Environmental Effects on the Degree of Formalization During Service Elimination Decision Making: Evidence from the UK Financial Services Sector”, European Marketing Academy Conference, Milan, Italy.
- Kent, R., Argouslidis, P. (2005), Shaping Business Decisions Using Fuzzy-Set Analysis: Service Elimination Decisions”, Academy of Marketing Conference, Dublin, UK.
- Kent, R., Argouslidis, P. (2005), A Fuzzy-Set Analysis of Marketing Data, European Marketing Academy Conference, Milan, Italy.
- Avlonitis, G., Papadopoulos, N., Stathakopoulos, V. (2005), Greece and the World: a Bi-Directional Comparison of Consumer Views of Countries and their Products, 3rd International Conference on Business Economics, Management & Marketing, Athens, Greece.
- Dimitriadis, S., Zissouli, M. (2005), Designing an Online Strategy for Political Marketing: The Case of PASOK, International Conference on Political Marketing, Kastoria, Greece.
- Stevens, E., Dimitriadis, S. (2005), Sensemaking and Learning Processess while Innovating in Retailing, International Society for Professional Innovation Management Conference, Porto, Portugal.
- Kokkinaki, F. (2005), The Moderating Role of Attitude Strength within the Theory of Reasoned Action, General Meeting of the European Association of Experimental Social Psychology, Wuerzburg, Germany.
- Kokkinaki, F., Sevdalis, N. (2005), It’s my Fault but it doesn’t Matter: Unrealistic Counterfactuals Reduce Post-Decisional Regret, International Association for Research in Economic Psychology Conference, Prague, Czech Republic.
- Nikandrou, I., Apospori, E., Papalexandris, N. (2005), HRM and Firm Performance: The Context Matters, Academy of Management Conference, Hawaii, USA.
- Papastathopoulou, P., Avlonitis, G., Papavassiliou, N., Dimitriadis, S. (2005), Classifying Enterprises on the Basis of WWW Use: The Greek Paradigm, XXI Congres International De L’ Association Francaise Du Marketing, Nancy, France.