Welcome to the website of the AUEB Master of Science in Marketing Analytics!
Here you will find all the information you need to make a unique investment in your future and take a decisive step in your career.
The AUEB MSc in Marketing Analytics is the first and only graduate programme of its kind in a Greek University.
The AUEB MSc in Marketing Analytics has been especially designed to provide an integrated curriculum that is based on the latest scientific advances and addresses the increasing need of businesses and organisations for sophisticated marketing managers and analysts.
Our curriculum offers you full or part-time enrollment and modules that combine the theory and practice of marketing analytics in a unique blend.
Fast technological and economic change creates unprecedented demand for graduates with strong analytical skills and expert know-how in using, analysing and interpreting data from both conventional and digital markets.
Our graduates have excellent prospects and go on to a variety of professional and research careers in the exciting area of marketing analytics.
Professor George Baltas
Director of the MSc in Marketing Analytics
Start date: September 2024
Application period:will start early 2025
Duration/Mode: 3 semesters (full-time) - 4 semesters (part time)
Taught language: Greek and/or English
Entry requirements: An undergraduate degree from a formally recognized Greek or foreign University. Diploma of English language (C1 for part time program, C2 for full time program), 2 years of working experience (part time program)
Fees: 4.800€ (full time) - 5.800€ (part time)
47A Evelpidon Str. & 33 Lefkados Str.,
Athens, GR 11362
8th floor, Office No: 806
+30 210 8203 665