Welcome to the Business Communication Laboratory- B.C.Lab.
B.C.Lab of the Department of Marketing and Communication of Athens University of Economics and Business was founded in 1992 and is one of the established research laboratoriesof the University.
B.C.Lab’s mission is to produce world-class research, executive training, and consulting activities in the following areas: Corporate Communication, Promotion, Advertising, Public Relations, Corporate Social Responsibility, Digital Communication, Social Media and Crisis Management.