PRIMA! Always think of the 4P's guys! Do you remember? Place. Who wouldn’t like to combine nice residences with an ideal climate that inspires you 24/7? Price. Price is what you pay. Value is what you get. In PRIMA, value counts a lot. Promotion. It is said that if a product is really good, it doesn't need a lot of promotion to sell, even when it comes to a premium one. Product. Don’t worry. Professors take care of it!

As you understand, PRIMA was to me much more than a program, it was the ultimate marketing mix!

PRIMA developed my problem-solving abilities, improved my communication skills, empowered me with knowledge, helped me to become more proactive, and encouraged me to chase my goals and turn them into reality.