To apply for PRIMA has been the ideal stepping stone for my future career in international marketing and the international character of the course helped me to develop a global mindset… During my time in Athens I had the chance to meet people from a lot of different cultural and scientific backgrounds, both in and outside the class room and to engage in many interesting discussions, which have helped me to become confident and feel comfortable in international work settings…PRIMA, as a very innovative course, has even made it possible for me to cooperate with the Danish dairy giant Arla Foods (* the seventh largest dairy company in the world) on a common research project on consumer behavior in Greece. This common research project combined with my master’s degree is a very good eye catcher on my CV and has helped me to develop my next career steps.